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Phil Archer Of The Zyman Group To Be Keynote Speaker For SRP Focus On Arizona's Hispanic Market, Arizona Hispanic Chamber Of Commerce Datos 2005
Comercio — September 2005
For Immediate Release
September 6, 2005
| Contact: |
Joseph Ortiz Director of Communications Arizona Hispanic Chamber of Commerce (602) 279-1800 Josepho@azhcc.com |
Phil Archer
PHOENIX, AZ - The Arizona Hispanic Chamber of Commerce (AZHCC) in collaboration with presenting sponsor Salt River Project have announced that Phil Archer, director, marketing to Hispanics Practice for the Zyman Group will be the keynote speaker for SRP Focus on Arizona's Hispanic Market, Arizona Hispanic Chamber of Commerce DATOS 2005. The event will be held October 11, 2005, 7:30 - 9:30 a.m. at the Arizona Biltmore, 2400 E. Missouri, Phoenix.
Phil Archer joined the Zyman Group in June of 2004, bringing with him more than 14 years experience in marketing, business development and general management in consumer products and financial services for both Fortune 500 companies and entrepreneurial start-up ventures.
Archer previously worked for Pepsico's Frito-Lay division, where as director of global marketing, he was responsible for leading global strategic marketing programs for some of the company's largest brands, including Lays and Ruffles. Archer also previously served as account director for Leo Burnett Mexico, one of Procter and Gamble's lead agencies.
Founded by Sergio Zyman, the Zyman Group was built upon a solid foundation of elite marketing practitioners, market research experts and seasoned business strategists. Since 1999, Zyman Group has delivered growth and business-building results for clients across numerous industries by applying the principle that marketing is a science, not an art.
SRP Focus on Arizona's Hispanic Market will provide an overview of this market nationally as well as providing demographic information on Arizona's Hispanic population. SRP Focus on Arizona's Hispanic Market, Arizona Hispanic Chamber of Commerce DATOS 2005 will offer a presentation on Hispanic trends by Dr. Loui Olivas of the W.P Carey School of Business at Arizona State University.
Individual tickets for this event are $75 for members and $100 for non-members. Tables of 10 are available at $700 for members and $900 for non-members. Tickets and tables can be purchased online at www.azhcc.com. For more information on how to become a member of the AZHCC, please call 602-279-1800.
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The Arizona Hispanic Chamber of Commerce Foundation (AZHCCF) is a non-profit organization dedicated to supporting the efforts of the local business community, especially small business owners. Furthermore, the AZHCC provides a voice for Hispanic businesses in the Valley through advocacy efforts at the local, state and national level.
The Zyman Group is an international management consulting firm dedicated to helping companies accelerate growth profitably. Zyman group has more than 130 employees in three offices (Atlanta, Chicago, and Mexico City).