Member Spotlight

Family-run furniture business has a bright future
By James E. Garcia

Horatio Alger meet Rosa Macias.

Alger, of course, is the 19th-century author renowned for his legendary rags to riches story. Like Alger, Macias has a pretty good story of her own to tell about overcoming adversity.

It’s been 21 years since she and husband, Venancio Macias, came to the United States not speaking a word of English, and 14 years since they opened the family’s first “furniture store”. An 1,800-square-foot booth at a local swap meet.

In 1998, a second store was opened, then a third in 1999, and by 2002, the Macias’ growing business included a two-acre site at 32nd Street and Thomas Road. By 2007, Muebleria del Sol had opened a 25,000-square-feet building in West Phoenix that now houses its distribution center, financing operations, and its corporate headquarters.

Over the years, CEO Rosa Macias says Muebleria del Sol furniture stores (two in Phoenix,  one in Glendale, and one in Tempe) have become a trusted name in local retail furniture sales, especially among the Valley’s fast-growing Latino population. Rosa Macias says the company, a long-time member of the Arizona Hispanic Chamber of Commerce, has been guided by the belief that in order to succeed the company must consider the lifestyle and needs of its family-oriented customer base.

“This is a family-owned business,” said Macias, “and our most important customers are families, who we believe are the foundation of our society. That’s why today, we know our customers trust Muebleria del Sol.”

 
 Erich Monteserin - MdS Sales Rep, Claudia Gonzalez - Customer,
Jose Gonzalez - MdS Marketing Director
 

Despite its overall success, Macias admits the last few years have been tough. She said the economic recession and the passage of tough new immigration laws hurt its core customers and took a toll on the company’s profits. At its peak in 2007, the company had about 100 employees. By 2010, Macias said the company was forced to lay off 50 percent of its staff.

Macias said she and her family decided it was time for a new approach. In January, the company opened a 35,000-square-feet “Red Tag” contemporary home furnishings store at the Arizona Mills Mall in Tempe. Today, the company is rebounding and is back up to 80 employees and again on a growth trajectory.

“The company’s future is bright,” said Macias, though she’s not quite sure what direction the family business will take in the years to come as she and her husband pass the management reigns on to their children Alejandro Macias and Minerva Macias-Maestas. Both are graduates of the W.P. Carey School of Business at Arizona State University.

“The company is going to go through a generational transition, for sure,” said Macias, “but my children are very talented and they have a lot of good ideas about where to take the business.”

To reach the writer, email media@azhcc.com or call 602-294-6086. To contact Rosa Macias, email mail@delsolfurniture.com or call 602-462-5006.