Press Room

Arizona Hispanic Chamber to release 18th Annual ‘DATOS: The State of Arizona’s Hispanic Market’

August 25, 2014

Media Contact:
James E. Garcia
(602) 460-1374


Arizona Hispanic Chamber to release 18th Annual ‘DATOS: The State of Arizona’s Hispanic Market’

(PHOENIX) The Arizona Hispanic Chamber of Commerce will release the findings of its 18th annual DATOS: The State of Arizona’s Hispanic Market report on Sept. 16, 2014 at the Arizona Biltmore.

Nearly 1,000 business and community leaders are expected to attend the 7:30 to 10:30 a.m. morning conference. This year’s keynote speaker is Chiqui Cartegena, author of Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market and Latino Boom II! The Essential Guide to Marketing to Hispanics. 

“Arizona’s economy is not completely out of the woods yet, but the rebound is real and the Latino market is contributing in a vital way to that recovery,” said Gonzalo A. de la Melena, Jr., President and CEO of the Arizona Hispanic Chamber of Commerce. “Latino business owners and consumers are restoring the reputation of our state as an opportunity oasis for entrepreneurs and workforce talent nationwide and around the world. Whether you’re a long-established firm or brand new to the Arizona market, DATOS is a must read.”

Mark Bonsall, General Manager & CEO of SRP, the presenting sponsor for this year’s DATOS, said, “Because we understand the importance of the growing Hispanic market, SRP has long been a proud sponsor of DATOS: The State of Arizona’s Hispanic Market report, an indispensable source of Hispanic market intelligence.”

For information about purchasing individual tickets or a table for the DATOS breakfast, please contact Natalia Ronceria Ceballos, (602) 279-1800 or

About AZHCC 

Founded in 1948, the Arizona Hispanic Chamber of Commerce is the premier advocate for the state's more than 67,000 Hispanic-owned small businesses and more than 2 million Hispanic consumers.

Led by CEO and President Gonzalo A. de la Melena, Jr., the non-profit organization provides products and services in the area of market intelligence, capacity building, advocacy and education for the benefit and success of its members, corporate partners and to actively promote the economic growth and vitality of Arizona. The Arizona Hispanic Chamber's annual signature events include the Black & White Ball and Business Awards; the release of DATOS: State of Arizona's Hispanic Market; the Business Diversity Summit; Power of the Purse; and the Bud Shootout Golf Tournament-and more than 60 workshops, seminars, public forums and business networking activities.

The Chamber also operates the federally funded Phoenix Minority Business Development Business Center, which provides access to contracts and capital for mid-sized companies among the state's 100,000+ Minority Business Enterprises in search of growth and investment opportunities.

The Arizona Hispanic Chamber is dedicated to promoting the economic health and prosperity of the state and nation by serving as a vital link to the growing power and influence of Hispanic business owners and consumers in our increasingly diverse global marketplace.

We encourage you to connect with us on Facebook, YouTube, LinkedIn and Twitter

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