Press Room

Power of the Purse Press Release

September 14, 2015

Media Contact:
James E. Garcia
(602) 460-1374

ASU President Michael M. Crow to keynote 19TH annual DATOS conference


(PHOENIX) The Hispanic Chamber will release the findings of its 19th annual DATOS: The State of Arizona’s Hispanic Market report at its annual breakfast conference on Sept. 23, 7:30 to 10:30 a.m., at the Arizona Biltmore Resort.

Arizona State University President Michael M. Crow will be the keynote speaker at this year’s Arizona Hispanic Chamber of Commerce DATOS conference. ASU Professor Emeritus Dr. Loui Olivas will deliver highlights from this year’s DATOS report. This year’s event will be emceed by 12 News Anchor Vanessa Ruiz.

 “Arizona has turned the corner on its economic recovery, and the Latino consumer and business community is a growing part of that developing success story,” said Gonzalo A. de la Melena, Jr., President and CEO of the Arizona Hispanic Chamber of Commerce. “DATOS has become the go to source for data documenting our community’s growing influence.”

DATOS is the state’s most comprehensive compilation of research about the Hispanic market in Arizona and the most detailed report of its kind in the nation. More than 1,000 business and community leaders are expected to attend the annual conference.

This year’s DATOS will highlight exploding growth in the number of Latino-owned small businesses, especially companies owned by Hispanic women, as compared to overall business in growth in Arizona. In addition, the report will detail Hispanic consumer impact on social media, Arizona’s student population and the health care industry.

“As the fastest growing population in Arizona, Latinos will be critical to the future economic success of the state,” said Crow. “But the economy has changed in relation to the labor force it needs and the nation is falling alarmingly behind in educating the future workforce, and that is particularly true for Arizona’s Latinos.”

“In Arizona, Latinos make up 44 percent of K-12 students,” Crow added. An estimated 68 percent of all jobs in Arizona will require post-secondary education by 2020. Yet, Latinos have the highest high school dropout rates of all groups and are second to last in achieving post-secondary education.

“If we can solve the Latino educational attainment gap,” Crow said, “we can solve Arizona’s economic trajectory challenge.”

“SRP is proud to sponsor the release of the Arizona Hispanic Chamber of Commerce’s 19th annual DATOS: State of the Hispanic Market,” said SRP General Manager & CEO Mark Bonsall, “because we believe all Arizonans should know that our state’s future economic vibrancy and prosperity is inextricably linked to the growing influence and buying power of its diverse and burgeoning Hispanic population.”

The presenting sponsor for the past several years of the DATOS publication and event has been SRP. This year’s DATOS conference is presented by SRP, Arizona State University and Helios Education Foundation. Other major sponsors include Lexus, Verizon, and Univision.

Pre-signed copies of President Crow's book, “Designing the New American University,” will be available for purchase.

In addition to the September 23 DATOS event in Phoenix, the Chamber will present Hispanic market data about Southern Arizona at its annual DATOS Tucson conference, October 6, 9:30 to 10:30 a.m., at the El Conquistador Hotel in Tucson.

For information about purchasing individual tickets or a table for the DATOS events in Phoenix or Tucson, visit or contact Angela Serda at 602-294-6085 or


About AZHCC 

Founded in 1948, the Arizona Hispanic Chamber of Commerce is the premier advocate for the state's Hispanic-owned small businesses and more than 2 million Hispanic consumers. Our organizations is dedicated to promoting the economic health and prosperity of the state and nation by serving as a vital link to the growing power and influence of Hispanic business owners and consumers in our increasingly diverse global marketplace.

Led by CEO and President Gonzalo A. de la Melena, Jr., the non-profit organization provides products and services in the area of market intelligence, capacity building, advocacy and education for the benefit and success of its members, corporate partners and to actively promote the economic growth and vitality of Arizona. The Arizona Hispanic Chamber's annual signature events include the Black & White Ball and Business Awards; the release of DATOS: State of Arizona's Hispanic Market; the Business Diversity Summit; Power of the Purse; the Bud Shootout Golf Tournament, along with more than 50 workshops, seminars, public forums and business networking activities.

The Chamber also operates the federally funded Phoenix MBDA Center, the No. 1 ranked center of its kind in the nation, which provides access to contracts and capital for mid-sized companies among the state's Minority Business Enterprises in search of growth and investment opportunities.

For more information, visit or find us o Facebook, Twitter and Linked In.