Resources Groups

AZHCC Resource Groups

The Arizona Hispanic Chamber of Commerce is committed to keeping our member businesses competitive. To assist in that regard, we offer the following professional development opportunities: 

In partnership with the Arizona Technology Council, our members can attend one of the ATC’s Lunch & Learns for free as part of our Technology Series Programming. The Lunch & Learn events are held on a quarterly basis and offer training and information on technology in the workplace and how new advances can build your company.

We are building out partnerships with other community partners to provide additional opportunities under our Minority Certification and Business Boot Camp, which encompass everything from Business Start-up 101 courses, to financial wellness, legal, growth strategies training.

Latina Business Enterprises Workshops - There are three workshops held annually by the LBE group, each on a quarterly basis, and each with a line-up of compelling speakers offering expertise on a given topic. For more information on professional development opportunities please contact Angela Serda via email or at [602] 294.6085.

Meet the Latina Business Enterprises 

Marissa S Benincasa

Marisa Benincasa, Loyalty Marketing Manager for Cancer Treatment Centers of America® (CTCA) at Western Regional Medical Center, oversees programs that provide networking and support for CTCA patients, their families and the community. Marisa also leads CTCA’s outreach to the Hispanic community and is the project lead for CTCA’s Mexico City office.

Marisa currently serves on the Executive Committee for the Leukemia and Lymphoma Society Arizona Chapter as well as on the Arizona Hispanic Chamber of Commerce Board. She is the Chair of the Latina Business Enterprise group for the AZHCC and is blessed to work with a dynamic group of successful and talented women who strive to support women in business.

?Mrs. Benincasa received her Bachelor of Fine Arts in Graphic Design from Arizona State University and her Master of Business Administration from the University of Phoenix. She and her husband Robert have been married for 25 years and live in Phoenix with their daughter, Jessica (17) and son, Andrew (16). They love to hike and explore the beauty of Arizona.

Why I Am I a Part of LBE?

I joined the group five years ago to meet other Latina business women and to build my network. I found a vibrant group of professional women dedicated to help each other to succeed. I have found life-long friends in this group while developing my career and helping our community.

Mary McEvilly-Hernandez

Former Univision Radio Vice President turned Leadership and Executive Coach, Mary McEvilly-Hernandez founded Imagine Life Design to provide professional coaching and leadership development strategies to managers, supervisors and team leaders who are committed to unprecedented levels of growth and performance.  Mary converted a 25+ year corporate media career into a thriving Coaching practice employing the same principals she had learned as a successful leader in business.  Business IS Personal. The foundation of Mary’s practice is steeped in the studies of Positive Psychology, Emotional Intelligence and Authentic Leadership. While studying at Northeastern Illinois University Mary completed a study abroad program in Mexico attaining native level of proficiency in Spanish.  While with Univision, Mary was a frequent nominee for General Manager of the Year by Radio Ink magazine and led her team to win Market of the year in 2005.  Mary was trained and certified as a Master Life Coach by best selling author and  “O” Magazine columnist Dr. Martha Beck.

Why am I a part of LBE?

Thanks to my father’s love of Spanish, I have been inextricably connected to the language and culture since childhood.  It is the foundation of my personal and professional life and what attracted me to the AZHCC. My participation in the Latina Business Enterprise Member Group allows me the opportunity to support and impact the growth and development of future leaders. In the words of the late Maya Angelou, “If you get, give.  If you learn, teach”. LBE provides me with the platform to do just that. And for that I am grateful.


Ruth Enriquez

Small Business Banker Ruth Enriquez is committed to taking the time to understand what makes each business unique and delivering financial solutions that help business owners grow, manage, protect and plan for the future. Ruth is the go-to person for all business needs – someone who can make specific recommendations and bring in the right experts to help achieve all financial objectives. Ruth has been working with businesses in the Metro Phoenix area since 1992 and joined Bank of America in 2011.  Ruth is a member of United Latino Business Coalition, Arizona Hispanic Chamber of Commerce, Latina Business Enterprise and enjoys golf, volunteering in the community.  She is fluent in Spanish.  

To contact Ruth Enriquez for customize banking solutions please call her at 623-243-0083 or email or visit

Why I’m part of LBE?  
I enjoy working alongside Women leaders, professionals and have a big heart to give back to our community in any way I can. I first started with the group as a way to meet other women in business.  I enjoyed the way we were able to hold events and assist the AZHCC to grow it’s out reach of Latina business owners.

Melba Irrizary

Born in Texas, raised in Puerto Rico and having lived in North Carolina, Ohio and Arizona, has provided me a diversified lifestyle. I have been married for 11 years and the proud mom of 5 year old twin girls. I love to read, practice yoga, exercise and spend time with friends and family. 

I am a Transformational Career/Personal Coach and a Director of Financial and Student Services at Apollo Education Group. I hold a Masters in Accountancy and I am a Certified Public Accountant, and obtaining my coaching certification. 

I coach, train, and seek to inspire leaders and entrepreneurs every day, to live an inspired life of purpose by reprogramming their cultural consciousness around joy, abundance and success.  My professional and personal experiences are a perfect catalyst for what I am called to do every day.  What I feel makes me truly unique is my contagious energy and everlasting joyous state.

 Sandra Gonzalez 

Sandra Gonzalez, a 22 year employee with State Farm Insurance, has spent the last 10 years helping individuals realize their dream of business ownership as State Farm Agent & Financial Services Representative.  Sandra has proudly served as Vice Chair for the AZHCC Latina Business Enterprise since 2011.   Sandra was seeking a professional women’s organization of like-minded individuals with a passion for entrepreneurship, excellence, and service to the community and found that and more amongst the amazingly talented women of the Latina Business Enterprise!


Deanna Jordan 

Deanna Jordan is currently a Platform Banker for Comerica Bank.  She has been on the LBE Committee for 3 years. She is very involved with Impact for Enterprising Women board, serving as Secretary, On the Multi   Cultural Board for ONE Community and is the current Chair for the GPGLCC. Ms Jordan has held several     positions in the financial and IT field. Deanna In her position as Director of IT for Stinger Welding, was able to develop a first class communications platform, open a second remote location and create a JIT inventory process.Before that, she was an International Consultant working in Australia and Venezuela.  She has lived in Phoenix for over 13 years and calls it home.  Her favorite things are entertaining friends, cruising and her family.   

Why am I a part of LBE?

I am part of LBE because it gives a voice to women, we provide education for women and personal               development workshops for both professional and personal growth. We are a team, we respect each other and let each one be heard and valued.  That is as important today as it was before. We are in the forefront of creating future leaders. Whether that is by participation, mentoring opportunities or creating environments to showcase those leaders who have moved forward and are reaching back to lead us all forward.  I am apart of LBE because I believe in the talent and the power of LBE. I believe in each one of the women that are part of IT!!!


Laura Bennett 

Five years ago, Laura left corporate America with the goal of creating a business that would bolster the local economy. Leverage Technology Group would create opportunities for minorities, women, and students. She is passionate about customer service and maintaining integrity in technological services, “I’m a solutions-oriented person. I take time to understand each client’s needs and I live up to my promises, treating every client as equally valuable regardless of the amount of money they spend.” Laura’s experiences in corporate America, and the challenges she has overcome as a Mexican-American woman are driving factors in her desire to change the landscape of American business. Leverage Technology Group has allowed Laura to create the kind of business she would like to work for: “Developing LTG I have helped to build a strong positive culture based on treating people fairly. I have the opportunity to work with people I like and respect.”

Being part of the LBE group gives me the opportunity to be involved and contribute back to the business community.

Laura de la Mat

Laura de la Mata began her broadcasting career in Chicago at WGN Radio and later WGN TV in the 1980s.  She later stepped into the world of Spanish Language media joining the sales team of WIND Radio and later WGBO-TV, where she was part of the original team to launch the Univision O&O property in Chicago.  After being promoted to sales manager, Laura was responsible for launching the sales and marketing efforts for Univision’s second network Telefutra,  making significant contributions to the company’s overall revenue growth.   In  2004 Laura and her family relocated to Phoenix  allowing her to lead the KTVW and KTFU sales team to unprecedented success.  After over 20 years with Univision, Laura recently made the successful transition back to English language media by joining the sales department at ABC TV 15 Phoenix .

I became part of LBE to integrate my skills among other successful women in business and to expand my circle of contacts. It is by far one of the most active committee's within the Hispanic chamber which provides a strong resource to female business owners

Olga Aros

Olga Aros has 40 years’ experience in working as an executive with Fortune 500 companies, government and non-profit organizations.  She is owner and CEO of ORA Worldwide Consultants a Phoenix based small business.  Aros has also founded national and local non-profit organizations to fill the service, information and advocacy gaps for Latinos, women and children.  Among these is the Hispanic Women’s Conference, MUJER, Inc., National Hispanic Corporate Council, National Latino Children’s Institute, eLatinaVoices, National Latino Children’s Summit and was also instrumental in leading the formation of AZHCC Latino Business Enterprise Team.

Aros is the recipient of numerous awards and has been named by Hispanic Business Magazine as one of the "100 Most Influential Hispanics in America" as well as the AZHCC “Woman of the Year” Business Award in 2006.  Most recently she was honored by Chicanos Por La Cause with the “Arte of a Woman Award” for exemplary achievement and leadership for working with Latino communities.  

Maria Hicks- Rodriguez

Maria Hicks-Rodriguez came to live in the USA over thirty years ago from Puerto Rico.  She joined the “Women Business Enterprise Council West” in 2009 as a certification specialist, bringing over fifteen years of customer service experience from all levels of dynamic industries.

Quickly promoted to program manager, she services the territories of Arizona, Colorado, Guam, Hawaii, Nevada, Southern California, Utah and Wyoming.   She additionally is responsible to support WBENC, WBEC-West, and WBE’s (Women Business Enterprises) events, fundraising, educational events, and ensure that all committee volunteer members are trained on certification, recertification, and site visitor’s process.

Maria has enjoyed the position with the WBEC-West organization, and her passion to assist women business owner’s overcome obstacles, and hurdles through certification.  She attended ASU, South Mountain Community College, and Rio Salado Community College where she received degree’s and certificates in the science field, and Phi Theta Kappa Alumni.

She is active in a variety of civic and cultural organizations including AZHCC LBE Group, American Indian Chamber, Fire and Faith Ministries, Community Partnership Emergency Shelters, Full Gospel New Life Ministries, and President of Confirmed Word Ministries. Outside of her professional interests, she spends time with her family and friends. 

Joann Arellano 

Joann Arellano is a native of Arizona. She spent 21 years in state government where she pursued her passion of working with small businesses and start-up companies. She wishes to continue to offer her support as a member of the Latina Business Enterprises Group.

She was recruited by Liberty Mutual Insurance a Fortune 500 company. After researching the top insurance companies, she joined the Liberty Mutual team in mid-year 2015.

As a new sales agent to Liberty Mutual, her goal is to focus on learning her client’s needs, wants and goals and connect them with the products to make them attainable.

In her spare time she enjoys exploring all of the hiking, kayaking and outdoor activities Arizona has to offer.