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Women in Journalism 

The Arizona Hispanic Chamber of Commerce (AZHCC) is proud to present the 11th Annual Power of the Purse. The event highlights the interests of women-owned (especially minority- and Latina-owned) small to mid-sized businesses in Arizona. The Power of the Purse was launched in 2012 and hosted nearly 400 virtual attendees in 2021.

This year, we highlight Women in Journalism, focusing on the challenges women face in this everchanging industry. You will hear from top local journalists in Arizona as they share experiences, advice, and work. The goal of this year's event is to share how journalists help share more diverse and inclusive stories to better serve our communities.


Keynote Speaker

 Liliana Soto

Assistant Professor of Practice
& Assistant Director,

Bilingual Journalism Program,
University of Arizona School of Journalism


Kaley O'Kelley,

Morning Anchor
ABC15 Arizona

Panel Moderator

Lisa Urias

Chief Program & Community Engagement Officer,
Arizona Community Foundation

Panelists Vanessa Ruiz

Vanessa Ruiz

Associate Vice President,
Educational Outreach & Student Services,
Arizona State University

Elvia Diaz

Elvia Diaz

Columnist/Editorial Board Member,
The Arizona Republic

Panelists Mary Rabago

Mary Rabago

CEO & President of Mary Rabago Productions