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24th Annual DATOS: The State of Arizona's Hispanic Market

Education is at the forefront of this year’s DATOS release. The Arizona Hispanic Chamber of Commerce continuously seeks to reframe the narrative of educational mobility in marginalized communities. Showcasing both the contributions and struggles that Latinos are currently undergoing within the education sector amidst a pandemic serves as a reminder that change is necessary to serve ALL students. While systemic inequities continue and resource allocation and opportunity are substantially disproportionate for students of color, the chamber highlights this issue to pose reform and celebrate the advancements of the Latinx community despite the significant challenges.

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Dr. Victor Rios

Dean of Social Sciences and Professor of Sociology at the University of California, Santa Barbara

Keynote Speaker


Monica Villalobos

President & CEO, AZHCC

Editor of DATOS

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Rob Taylor


Associate General Manager & Chief Public Affairs Executive
Salt River Project

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Nataly Valenzuela

Univison Arizona


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Miguel Bravo



Chairman of the Board, AZHCC

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Governor Doug Doucy

Governor of the State of Arizona

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Mayor Kate Gallego

Mayor of the City of Phoenix

DATOS: The State of Arizona's Hispanic Market - Panel

Meet the Panelists

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Dr. David Garcia

Associate Professor in the Mary Lou Fulton Teachers College, Arizona State University

Panel Moderator

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Dr. Victor Rios

Dean of Social Sciences and Professor of Sociology at the University of California, Santa Barbara


Dr. Chad E. Getson

Superintendent of the Phoenix Union High School District


Brian Mueller

President of Grand Canyon University


Stephanie Parra

Executive Director of ALL in Education


Vince Yanez

Senior Vice President, Arizona Community Engagement at Helios Education Foundation

Thank You To Our Sponsors

Latinos continue to contribute significantly to the America’s landscape and economy. According the U.S. Census Bureau, the Hispanic population nationwide is 59 million. Hispanic buying power in the United States will reach $1.5 trillion dollars in 2017, according to Selig Center for Economic Growth.

We were curious to see which counties in the U.S. were experiencing the greatest changes in their Hispanic population. Data from the American Community Survey was used to help us answer this question. In addition, Tableau was used to visualize and analyze the data.

Check out the interactive dashboard visualization below:

According to the dashboard, we see that Luzerne County in Pennsylvania had the greatest percent increase in their Hispanic population from 2006 to 2016 at 222.90%. In terms of the absolute population, Harris County in Texas had the greatest growth as their Hispanic Population increased by 461,310 between these same years. In contrast, DeKalb County in Georgia has experienced the greatest decrease in their Hispanic population on an absolute and percentage basis. DeKalb County’s Hispanic population has decreased by 6,389 between 2006 and 2016, which resulted in a 9.17% decrease of its Hispanic population.