If you are a sales or marketing executive…
Marketing effectively to Arizonans requires a clear understanding of the forces at work in every segment of our state’s increasingly diverse marketplace.
That’s the driving spirit behind the research reports published annually by the Arizona Hispanic Chamber of Commerce. The Chamber has produced nearly 20 major reports, surveys and white papers in recent years. This year marks the 22nd Anniversary of its flagship report, DATOS: The State of Arizona’s Hispanic Market, the most comprehensive collection of secondary data and analysis on the state’s burgeoning Latino community.
The research highlighted in DATOS speaks to the far-reaching implications of Arizona’s increasingly diverse marketplace for consumers, business owners, corporations and local, state and national government. Private industry and public policy makers have come to depend on DATOS as a critical source of information to help shape economic development statewide.
The Chamber’s recently published reports have run the gamut from general Hispanic market research trends to diverse procurement practices, and the challenges faced by Hispanic, minority and women business owners. Visit AZHCC Reports to view our published publications.